Flower Power: How Flowers Influence Relationship Choices


“Roses are red, violets are blue; when I’m around flowers I’m more attracted to you!” 


Whether it’s red roses for Valentine’s Day or a bouquet of fresh-cut flowers as a bride walks down the aisle, flowers are inextricably linked with relationships. But can the mere presence of flowers influence actual relationship behavior? To test this question, a French researcher randomly assigned female participants to watch a video of a male discussing food while participants were either (a) sitting in a room decorated with three vases full of flowers (roses, marigolds, and daisies), or (b) sitting in a room decorated with empty vases.1 Women who sat in the room with flowers rated the male in the video as sexier and more attractive, and they were more willing to date him.