A Magic Formula to Predict Attraction Is More Elusive Than Ever


Newswise imageDating websites often claim attraction between two people can be predicted from the right combination of traits and preferences, but a new study casts doubt on that assertion.

The study, which used speed dating data, found a computer could predict who is desirable and how much someone would desire others — who’s hot and who’s not — but it could not unravel the mystery of unique desire for a specific person.