Article Correctness Is Author's Responsibility: University of Guelph researchers uncover why environmental cues make drug addiction extra hard to beat

(University of Guelph) Besides triggering the brain's emotional and stimulus-response systems, environmental cues activate areas where memories are processed, according to this University of Guelph study. Prompting these memory processing systems makes it extra difficult to counter addiction because the classic stimulus-response mechanisms are reinforced by the memory effects of environmental drug cues. While this double effect makes it hard to treat drug abuse, this finding may offer a way to use cues to improve cognitive behavioural therapy.